A logo is a sign of professionalism. While your startup may be set up at your mom’s basement, a logo shows customers that you are in a real business.
As an entrepreneur, there is a defining moment where an idea is considered more than an idea. You have experienced that moment when you say to yourself, “This is actually happening.” An while you can make it for a short span of time without investing your money in branding, you ideally want to have a certain thing in place before making the first sale. After the brand name itself, typically the logo becomes the focus.
Why a logo?
It is very easy to show together with a logo on a rudimentary piece of desktop software or a napkin but consider putting some more effort and thought into certain things. You should be proud of your logo.
Marketing experts believe that it is better to feel good about your logo before the launch, as the logo will be on everything, including your products, websites, newsletters, business cards, social media, ads, invoices, and so on. If your logo is not able to create a lasting impression then, you are in trouble. You must spend some time trying out different logos and see the perfect one for your business.
The logo of your startup is not the defining element of your business. We will speak more on that in the coming section- but it matters. Take some time to find out how you want to move on.
Truth about logos
As an entrepreneur, creating a logo for the first time, what you need more to be successful? Well, here are five important points worth keeping in mind:
No need to spend thousands
Everywhere you look, people nowadays discuss logo design for the established corporations and deep-pocketed entrepreneurs. But what if you do not have that much money? After all, most of the start-ups barely can make both ends meet.
Do not allow anyone to fool you- you don’t have to spend thousands of dollars to create a good logo. In fact, you should not spend anywhere near that amount. For just a few dollars, you can create a logo that moves you to the next stage.
Do not restrict yourself
One of the biggest mistakes that you should avoid is restricting yourself with your logo. Remember that your startup is a fluid thing, and it will pivot in new ways once you start to collect some feedback and data from the customers. Developing a logo that closely resembles a single product of yours is a risky idea. Instead, choose something that is more flexible and abstract. The last thing that you can do is continuously change your logo every time your brand starts something new.
Focus on these important traits
It is not mandatory that your start-up’s first logo must win any kind of design awards or attract your customers. However, it needs to stand out for the wrong reasons. If you focus on the following traits, you will be fine.
- Memorability
- Simplicity
- Appropriateness
It is easier said than done but nail these three aspects of the logo and nothing can go wrong.
Plenty of great examples
As far as logo design is concerned, you do not want to copy any other brand- mainly your competitors. However, you can learn a lot of things from studying the success stories of other people.
Design a logo that your start-up will be proud of
With each passing year, it is possible that your logo will change. In fact, if the startup changes to a successful business and lasts for over a few years, it is almost understood that it will change. However, do not take any shortcuts while creating your first rendering. Spend some time designing a logo that you are proud of and you will probably build a brand that can attract lots of customers.