Startups need marketing to bring their products into focus effectively. It is important for entrepreneurs to use different marketing funnels. It will help them market their products and services. With marketing funnels, one can utilize a lot of lead generation ideas that would improve product sales. It will also increase the whole value of the products and services. However, before we dig deep into lead generation strategies for startups, let us learn a few things about lead generation.
It is important to find lead generation strategies for startups as they add more value to products which results in more sales. If despite using advertising and different marketing tools, you are not reaching the targets, it means the resources are wasted. A right lead generation method always brings in more and more leads for a start-up.
What is lead generation?
Lead generation is the approach of getting customers interested in your products or services. It is the marketing procedure of inciting interest in a product or service to create a sales pipeline. In this process, it forces a customer to have an interest in your products or services without having prior knowledge of it.
For example, live events, online content, blog posts, etc are examples of lead generators- these assists in bringing in leads to the products and services that you sell.
It is possible for the start-up to sum up a lot of leads with different lead generation ideas discussed below. These offer an ample amount of value to products. Also, it assists your startup to achieve success by allowing leads to purchase your products.
Lead generation strategies for startups
High-quality blog- Generally, startups lack a huge budget for advertising and promoting their products. With content marketing, you can write a high-quality blogs. You must ensure that it brings enough traffic to your site while creating large numbers of inbound sales leads. Blog content assists you in giving raw materials for educating customers regarding your products and services. They act as the backbone of a start up’s website and are one of the best sources of lead generation. Writing high-quality content works in favor of start-up as you develop engaging and meaningful blogs for the visitors. It adds to the credibility and allows people to know about your products and services. With attractive headlines that reflect the content, you attract a lot of potential leads to your site.
Promotion through Facebook Ads- People are intensively active in their social life, and one of the great places to find a huge gathering is Facebook. Above all for the startups with budget marketing, it is where you should place your marketing advertisements. With an increase in the number of individuals using social media, marketing and promoting through Facebook Ads is one of the best lead generation ideas. In fact, it is a definitive source of lead generation and has a high return on investment too. With the help of different call-to-action, promoting the products and services of your startup on Facebook is a win situation for you.
Optimizing landing pages- With the help of SEO best practices, you can optimize the landing page of your startup. It is an efficient way of lead generation. Some of the important points to look out for in this idea are the implementation of customer testimonials, signup form, etc. These help in converting more visitors to leads. With great content that focuses on your product, you can make use of this idea to create the best results.
Create a lot of opt-in opportunities- Free reports, webinars, and live demos do not stop at one or two opt-ins. Turn every blog post to an opt-in page. You can give away recipes, PDF’s of your blogs, resource guides, worksheets, and many more. Keep the opt-in box out of the sidebar and make a pop-up. Force customers to make a final decision. Do you want to buy this or not? It is simple to say no when the option is placed in the sidebar. Saying no is as simple as ignoring it. In testing, this has increased conversion by almost 32%. You cannot make your customers say yes. However, you must not make it so simple for them to say no.
Re-target marketing- It is one of the important lead generation strategies for startups. Re-target marketing works wonders and helps your startup to tag the visitors of the website. The ads follow nomad visitors on your site for weeks after their first-time visit to your site. It works by placing the code on your site and then attaching it with cookies for every single user that visits your site. Every time audience browses somewhere else, your cookie triggers the ad. And, it shows up on the existing website which is opened in their system. By positioning your item in front of the nomad audiences, you increase your chances of making them a future customer. Prospects who were not ready before might be ready to buy if they remember the brand. It is one of the aggressive lead generation strategies for startups.
Host joint webinars- Joint webinars are among the recent lead generation strategies for startups. Try to host webinars with associated brands that have a comparable audience as yours. It increases the base of your target audience. It requires less effort and minimum cost but helps in generating many leads for your startup. As a founder of a startup, you must look deep into this segment as it is useful and new. Providing 1 to 1 list sharing with other brands regarding the group of attendees for the webinar provides you several targets leads for your product or service. Likewise, you can try different hosting ideas for the business. And with the help of cold emails and social promotions, you can attract many target audiences. It is a new concept in lead generation and is useful too. It gets your startup a list if leads from your co-hosting labels.
Give better offers- Giving lucrative offers helps in attracting a 3x or 5x conversion rate on your site. When you provide unique, interesting offers that give real value to the visitor, you entice them into becoming a consumer. You can try giving different offers to find out the best offer among them that helps you attain the highest conversion. For example, if editing software is your product you want to sell, providing a spell checker along with it free of cost helps in achieving more purchases and better conversions.
Always keep on testing and test the right way- Seeking great advice is good. However, it is wrong to think that as it worked for someone else, it will work for you too. Though it does not mean that you should not ignore advice, test it before implementing it.
Test even where it is not required. Sometimes, the results amongst your target audience will seem counterintuitive, therefore testing is important.
Participate in Q& A forums and sites- Promoting your startup is important. It helps in achieving higher conversion rates. By answering forums and Q&A sites, you build a platform for your company. Here you can put your product’s name in front of those looking for relevant solutions to the issues they have. Indeed, and Quora are such platforms. You can find a lot of target leads for your brand in these sites.
If you want your business to grow fast, prioritize lead generation strategies for startups. Use tactics like the ones we have discussed above.