For scaling a business, it is important for entrepreneurs to market their products and services in an effective manner. There are several challenges faced by start-ups, however, scalability is all possible with these best growth hacking tactics. To reach a huge audience, entrepreneurs must adopt various growth hacking methods. Though some amongst these methods have only been around for a few years, nonetheless, they prove to play a significant role in the expansion of modern-day businesses. Let us find out few growth hacking ways for startups.
Several entrepreneurs have made them an important part of scaling their business as they saw important results, and it is time you do so.
Entrepreneurs look for different growth hacks and want to expand fast by gathering millions of clients that increase their income. Growth hacking ideas is a proven element of success. But not every business is able to execute these hacks in the best manner.
What is growth hacking?
Growth hacking can be defined as an experiment-driven method to find the most effective methods of expanding a business. The procedure involves a combination of development, marketing, engineering, analytics, design, and data.
The reason why it is known as growth hacking is that a hacker finds it fast, cheap but an innovative way to achieve growth rather than following a conventional procedure.
Few Growth Hacking Ways for Startups
To help you to expand your potential, use the following business growth strategies for expanding your horizon and increase the profits.
Develop a Pre-launch email list
As far as an effective start-up growth strategy is concerned, email marketing is regarded to be the most useful as it finds both conversions and leads. Focus on building an email list. It will help you to reach your audience and deliver your message in an efficient manner. In addition, email marketing helps businesses to establish pre-launch hype for any event or product.
It will also permit you to attain potential clients even prior to your launch. But, just creating a list of email addresses won’t help. You must take a few weeks to build the hype and try to make your customers excited for the launch.
Use email services like MailChimp as it permits you to push emails efficiently. As communication plays an important role in conversions, ensure that you reach out to your potential clients at least one week before your launch.
Launch on Product Hunt or Same Platforms
A launch on the Product Hunt is an important checkpoint. Every now and then, new startups are being launched. Such type of platforms allows you to deliver your message to your audiences in the right manner. Product Hunt remains to be a market leader in exposing your business to a worldwide audience. It is your “golden ticket” to achieve devoted attention to many journalists and innovators.
Make new Brand Alliances
Business collaborations and partnerships are one of the best growth hacking methods as they make too much noise. Several brands have realized the fact that product partnership and co-marketing is a great growth marketing strategy. It will not only develop a great social media buzz but will also send pertinent organic traffic to the website. It is an opportunity for news coverage and will improve the visibility of your products and services worldwide.
Follow your competitors
Competition can come in various sizes and shapes, but it exists always. When you acknowledge your competitive landscape, it is significant to show why your company has a competitive benefit in any type of respective market. Ensure, as an entrepreneur, you, not only start your business venture but also are aware of the different changing factors in the competitor’s world.
Growth has always been a challenging thing for many businesses. The real problem is that your target audience and market are not exposed to marketing campaigns daily.
Growth Hacking Through Social Media
Social Media is an important part of marketing a business. You can use different social media communities to promote yourself, attain market feedback. It takes enough time to create content and build a group of loyal audiences. For this, you must strive to align social media activities with your growth direction.
One of the most important social media growth hacking strategies for a business’s success is to create a Facebook group around your company where your customers would engage with your company. You must ensure that you are creating value for the, through that group. There are chances that those who do not know about your brand may come to know about it once they read about it in the group.
Follow your competitors
Competition can come in different sizes and shapes, but it does exist. Once you accept your competition outlook, it is vital to display why your brand has a competitive benefit in any respective market. Ensure, as an entrepreneur- you not only zero in on your brand venture but also remain cautious of the changing factors in a competitive landscape. This will help your business to adapt and leverage its power quickly.
Many businesses fail because of following the competition without a specific action plan. As a result, they fail to generate the desired results. A good plan must focus on finding all the conversations that are happening around the competitor. For this, you must be on the same digital platforms like forums as social media, etc, which the target audience uses.
The plan must also include regular analysis of the competitor blog so that you can tailor your content for maximum results. Similarly, you must track their backlinks so that you get an idea of how they are marketing their products and services.
Develop an Aggressive Content Marketing Strategy
Feedback from your customer is important for your business. It will help you to resolve queries and complaints faster. It will also help you to handle customer objectives also efficiently. Effective growth marketing strategies include an aggressive content marketing strategy that assists in focusing on customer feedback and market your product.
With a reasonable budget, develop a content marketing strategy for your business that permits your audience to understand the true value of your product. Regardless of what kind of business you have, your content marketing strategies should focus on attracting the right audiences.
While planning content marketing campaigns, focus on developing shareable content. Video content, for example, has become the main pillar of several content marketing campaigns. Mainly because you can convey a lot of info in a compact package.
Guest Posting
Guest posting helps in building a connection. There are several guest positing services available online. Most of them have their own websites. These service providers make it simple to attain high-quality organic leads through the content by offering a link to your site which finally, helps in improving the SERP rankings.
It is one of the most important growth hacking ways for startups. It is a great marketing growth hack that bloggers tend to use for the aim of attaining organic site traffic and reaching various audiences by enhancing their search engine rankings.
Give an incentive for referrals
Referrals are one of the important ways to increase customer acquisition of your startup. That is because people are more interested in buying a product or service suggested to them by someone whom they trust. Obviously, you can wait for your customers to make the recommendation, but that can take some time. To fasten up things, you must give something to them which is irresistible.
Growth hacking may be new method startups are using to increase growth in their customer acquisition, but it has proven itself to be highly effective.
Using these growth hacking ways for startups does not mean that you will stop inbound marketing. While there is no harm in trying new things, businesses must focus on using different tried-and-tested growth strategies.